There are various output formats that you can get from the platform, including HTML. This can be used for formatting (h1, bold etc.).

The formatting is configured in the Write section, using the Markdown notation. Markdown is a way to format text by adding defined symbols to it. See the markdown specification for details. 

In the text export, you get the raw output generated in Markdown, but also an HTML formatted output (field "content_html").

Some options for formatting parts of a text are built into our platform for you to be easily configured.


In the style section of a statement you can select the text formatting in which the sentence will be displayed. The Heading Levels correspond to HTML: Heading is the H1-headline, Heading Level 2 is the H2- headline and so on.

Paragraphs and line breaks 

Adding paragraphs or line breaks outside of headlines can be solved by adding newline clicking Enter. A double newline leads to a separate paragraph (<p>), a single one to a line break (<br/>).


Group containers can output their lists not only as continuous text, but also as formatted lists, i.e. as ordered lists or bulleted lists.

First you create a container using group variable in your text. Then you can select a format for your list in the "CONTENT" part of the container settings unter "Group output format".

This will produce a bullet list as output as default, but give you the choice to select "ordered" which will get you an ordered list output.

The list output is also formatted as markdown in the raw version of texts.

Note: If a sentence that contains an automatically created list is used directly after a headline, a leading space character may interfere with the correct creation of the html output. To mitigate that, start the sentence with a list with a new line clicking Enter, so that it starts directly after the line break.

Manual Markdown Notation

For all those markdown options we did not cover, you can always directly put the markdown command characters in your text and our platform will interpret them. 

You can use markdown for embedding media like links, images and videos.

Emphases like italics or bold text are noted with one or two asterisks (*) for example. For a complete list of the markdown notation, please see its documentation.

Further information

The format returned from the API is JSON, which encapsulates the HTML, where escaped characters like the JSON newline "\n" is being added. Using a JSON parser to view the output removes those escaped sequences. 

You can try this by switching to the "JSON Explorer" view in the API Docs and compare the Raw and JSON Explorer-parsed output.

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